Product Launch Specialists

Contagious helps Australia's leading brands turn authentic consumer product trials into marketing assets that build trust, strengthen launches and drive sales.

Home & Living, Baby, Kids & Parents, Pet Care, Fashion & Apparel, Food & Beverage, Health & Wellness, Fitness & Outdoors, Tech & Electronics, Games & Entertainment

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Australia's #1 Consumer Content & Insights Platform

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Trusted by leading brands

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Home & Living, Baby, Kids & Parents, Pet Care, Fashion & Apparel, Food & Beverage, Health & Wellness, Fitness & Outdoors, Tech & Electronics, Games & Entertainment • Australia's #1 Consumer Content & Insights Platform • Trusted by leading brands •

Great marketing creates interest.

Consumer evidence drives sales.

Today's consumer expects proof, not promises.

REVIEWS

93%

of shoppers read reviews before purchasing.

CONTENT

79%

say UGC has a high impact on their purchasing decisions.

CLAIMS

53%

of consumers trust claims on labels, packaging and websites.

Proof Drives Purchase.

Paid advertising & media, PR and influencers spark interest - consumer evidence builds confidence.

Trusted by Leading Brands

Everything You Need From One Consumer Trial.

Designed to create the proof consumers trust and marketing teams need.

Authentic Retailer Reviews

In-depth, authentic retailer reviews that educate shoppers and increase purchase confidence.

Product Validation

Structured product testing that helps optimise products, validate concepts & improve launch success.

Consumer Marketing Claims

Generate statistically valid consumer claims that strengthen advertising and marketing.

Video Testimonials & UGC

Authentic scroll-stopping content for website pages, digital ads and social.

Surveys & Consumer Insights

Structured consumer feedback that supports marketing claims, messaging, innovation and NPD.

How it works.

01

Plan

We align on your product, goals and project requirements.

02

Activate

We recruit the right panel members and manage trial and content creation.

03

Publish. Measure. Reuse

Your campaign goes live with real-time reporting and performance tracking. Reviews, content, claims and consumer insights are delivered in one complete evidence report.

A panel your customers trust.

A powerful panel of real Australian consumers across all ages, categories and demographics - pet care, homewares, baby & parent, fashion & apparel, beverage and more.

  • Honest and balanced

  • In-depth and educational

  • Category-savvy and on-trend

  • Written to help shoppers decide

Real Australian consumers creating authentic content, trusted reviews and evidence.

More Than Reporting. Marketing Intelligence.

Every Contagious programme includes a live reporting dashboard and a comprehensive evidence report, giving your team complete visibility into campaign performance, consumer sentiment, marketing claims and content created.

Total reviews delivered

Overall star rating

Full review data

Reviews by platform

Why Contagious?

Product Specialists

A community of passionate consumers who understand products, performance and tangible results. Product-first voices.

One Trial. Multiple Assets.

Reviews, content, photography, video, consumer claims and insights from one programme.

Commercial Outcomes

Helping brands create marketing assets that continue delivering value long after the campaign ends.

Trusted by leading brands.

  • 377 authentic reviews published to ProductReview.com.au, beating the 350 target, with a 4.55 star rating.

    Farmers Market (Real Pet Food Company) - dog food campaign

  • 393 reviews published across Pet Circle, Pet Barn, The Vet Shed and Pet Stock.

    Adaptil by Ceva Animal Health - dog calming campaign

  • 110 authentic reviews, 55 per product, with a 4.34 star rating.

    SavourLife - cat food campaign

  • 260 reviews delivered against a 250 target, with a 4.63 average star rating.

    Zesty Paws - dog supplements campaign

  • 202 authentic reviews, a 4.67 star rating and 5 video testimonials.

    Food For Dogs - dog food campaign

  • 375 authentic reviews published to ProductReview.com.au, beating the 350 target, with a 4.40 star rating.

    Fussy Cat - cat food campaign

Ready To Create More From Your Next Product Trial?

Let's show you how Contagious can turn your next consumer trial into reviews, consumer claims, content and insights that keep delivering value long after launch.

Start the conversation.