Peer-to-peer Influencers reaching large personal
networks both online and offline.
Very high reach social media influencers
connecting with large-scale audiences.
Partner key social media influencers to create & integrate branded content, testimonials and product recommendations across their owned media platforms.
Engage thousands of peer influencers to trial & experience your product, then share genuine positive recommendations with the people they know.
Mobilise a team of target audience influencers to create social media images, videos or reviews, acting as endorsements for your products.
Engage influencers to create
branded videos, blog posts,
social media content & more.
Profile & recruit influencers to
attend and promote your
Nurture your most passionate
customers with a strategic
Word of mouth marketing provides an opportunity
for you to take control by harnessing the power of savvy consumer influencers to create thousands of authentic conversations and recommendations about your brand, product or service. These powerful conversations translate to credible on & offline exposure, invaluable evergreen online content and lead to direct sales
and long-term brand advocacy.
In an era where traditional media is becoming more and more saturated; consumer influencers help your brand to cut through
to your core target audience and deliver credible messages at the grassroots level.
WOM, recommendations and online consumer reviews are more trusted by consumers in the Asia Pacific region than any other form of media or advertising
(Nielsen Australian Online Landscape Review March 2012)
are the primary factor behind
20 – 50% of all
consumer-to-consumer WOM generates more than twice the sales of paid advertising across
92% of customers identify Word of Mouth as the best, most reliable and trustworthy source of ideas and information on products and services. This has increased 14% over the past 5 years as word of mouth increases in importance.
(Nielsen, Global Trust in Advertising, 2012)
of consumers have
made a purchase based
on a blog post
(Source: BlogHer, 2012)
of consumers trust recommendations from other people, even someone they don’t know, over brand content
of consumers trust advice and information from blogs
(Source: BlogHer, 2012)
retention rate is achieved when customers refer other customers
of internet users read blogs
(Source: IgniteSpot, 2013)
of global marketers reported they will use ‘influencer marketing’ as part of their marketing strategy in the next 12 months
(Source: Social Media Today)
To find out more about our work including
previous case studies, contact us.
To find out how you can harness the power of
thousands of consumer influencers call us today:
0404 470 504 - (02) 9212 0710
6a, Liverpool St, Paddington, NSW, 2021